Summary:
What do insiders think of the future development of e-commerce of the seed
industry? Different people have different ideas.
Currently,
the overall development of e-commerce of the seed industry can be summed up in
three words: small, steady and slow. E-commerce of the seed industry is
generally in its infancy and entrepreneurship stage, without large-sized
projects and high market awareness. Under such circumstance, what do insiders
think of the future development of e-commerce of the seed industry? Different
people have different ideas.
Tong
Pingya, researcher from Chinese Academy of Agricultural Sciences:
The most
important advantage of e-commerce is to achieve the linkage between production
and sales. In the traditional marketing chain, the transfer of the industry’s
maximum profit occurs in circulation process. However, this has been changed by
e-commerce. Farmers are able to gain more benefits by enjoying ex-works price
and experiencing service of enterprises’ technical devices directly. E-commerce
provides an open and transparent platform to realize the products’
traceability. This can not only avoid infringements, but also promote fair
competition, which is conductive to the industry’s sustainable and healthy
development.
Jia
Huibiao from Shanghai Seed Trade Association:
Although
the combination of seed industry and e-commerce develops at a slow speed, it
has a promising prospect. This is a kind of social tendency, so this new
industry will develop quickly and prosperously in the future.
Li Liqiu,
vice president and secretary general of China National Seed Association:
After the
e-commerce platform for the seed industry appeared, the retailer's profits are
distributed to farmers, enterprises and the platform respectively. How to
change the retailers into delivery business and service providers has become
the key to the e-commerce of the seed industry’s success. Because of the
conflict of interest, many retailers and agents will resist the e-commerce of
the seed industry. As a result, the e-commerce of the seed industry should be
promoted with some new products in some specific areas.
Hou
Yunpeng, chairman of Beijing Tunyu Seed Co., Ltd.:
Based on
the current situation, seed channels account for a large part of the seed sales
profits, with 50% of the total profits. Seed enterprises are engaged in
researching and marketing. Deducting their production cost, they obtain less
than USD0.82 (RMB5) for a bag of seeds.
Wang
Weiwen, general manager of Beijing Aizhong Internet Technology Co., Ltd.:
From the
point of logistics, capital flow and information flow to investigate
agricultural industry, it is not difficult to find out that the stuttering of
information is the most obvious, leading to low efficiency of the industrial
chain. Internet information technology and e-commerce platform have a brilliant
future. Although the scale of rural Internet users is growing rapidly, all
kinds of agricultural websites are experiencing hard times, either difficult
stage or pioneering stage with many problems to be tackled. As a next market
space that is unknown to people, agricultural e-commerce is the target of
agricultural enterprises and the Internet giants depending on their own
advantages and various ways to develop markets. Beijing Aizhong emerges at a
right time to face both opportunities and challenges.
Liu Shi,
seed industry professional manager:
No one
can deny the correctness and forward looking of e-commerce’s moving into
agricultural field. However, e-commerce’s development in agricultural field in
rural ares must be different from that in other fields. It should develop
gradually instead of developing dramatically. As investors and participants,
without adequate understanding of the particularity of agricultural field and
sufficient preparations of mode,
capital, technology and psychology, they should not invest as much as possible
to expand their industrial size and markets in order to avoid great losses.
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